Checkout Lift
Flexible checkout field management and behavioral insights designed around a cleaner purchase experience.
Available for selected projects and agency partnerships
Custom eCommerce development built to perform beyond the theme.
I help brands and agencies build, extend, and optimize WooCommerce and Shopify stores through custom development, plugins, apps, performance improvements, and conversion-focused experiences.
One product page. Thoughtful details.
What goes into the experience
- LayoutProduct information with clear hierarchy
- OptionsSizes and colors that are easy to choose
- InteractionLiquid structure and JavaScript behavior
DRFT projectShopify theme customization ↗
Design decisions, built into the theme.Product page · variant presentation · interaction
Services
How I can help your eCommerce business grow.
Focused technical services for businesses that need more than a generic setup or a ready-made theme.
SERVICE / 01
WooCommerce development
Build or rescue a WooCommerce store with custom functionality and clean, maintainable code — not another pile of plugins fighting each other.
SERVICE / 02
Shopify development
Custom Shopify storefronts, sections, and extensions built around your brand and your merchandising — flexible for you to edit, stable underneath.
SERVICE / 03
Plugin & app development
Turn a recurring store problem into a reusable WordPress plugin, WooCommerce extension, or Shopify app — built to a product standard, not a one-off hack.
SERVICE / 04
CRO & performance
Find and remove the friction between a visitor and a completed order — across product, cart, checkout, mobile, and load speed. This is where revenue usually hides.
Products and engineering
I build the tools behind the store too.
Beyond storefront development, I design and build plugins and apps that solve repeatable eCommerce problems.
CartWise
Promotion tools for quantity discounts, BOGO offers, gifts, bundles, and free-shipping goals.
Planify Subscriptions
Subscription plans, trials, access control, and course relationships for Tutor LMS and WooCommerce.
Version 1 presents product-development capability. Direct purchasing will be added in Version 2.
For agencies
Reliable eCommerce development behind your agency's name.
I work with agencies as a flexible white-label development partner for WooCommerce, Shopify, custom features, performance work, and ongoing technical delivery.
Discuss a White-Label Partnership- Confidential delivery
- Direct team collaboration
- Flexible engagement
- Clear communication
How I work
A clear process from brief to launch.
Enough structure to keep delivery predictable, with room to adapt to the realities of your platform and team.
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01
Discovery
Understand the business, users, platform, and technical constraints.
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02
Planning
Define scope, architecture, deliverables, and success criteria.
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03
Build
Design where needed, develop, and communicate progress clearly.
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04
Test & Launch
Verify responsiveness, performance, compatibility, and core flows.
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05
Improve
Support handover, fixes, monitoring, and ongoing optimization.
About Mahmoud
Developer by craft. Product-minded by approach.
I'm Mahmoud Gamal, an independent eCommerce developer working across WooCommerce and Shopify. I build stores, custom functionality, plugins, and apps while considering performance, maintainability, and the customer journey—not only the final interface.
- Based in Egypt
- Working remotely
- Flexible collaboration
- Independent or within a team
- Product experience
- Plugins, apps, and platforms
Insights
Notes on eCommerce development and conversion.
Practical lessons from building storefronts, improving checkout journeys, and developing the tools behind online stores.
Start a project
Need more than a ready-made solution?
Tell me what you're building, what's currently getting in the way, and where you need technical support.
Projects start from $300 · Details reviewed before the next step