Insights

Notes on eCommerce development and conversion.

Practical lessons from building storefronts, improving checkout journeys, and developing the tools behind online stores. Written for store owners, agencies, and product teams.

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Performance

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Performance 3 min read · Sep 2026

Why a fast store can still feel slow to your customers

Lab scores and real-world experience are not the same thing. A look at the perceived-performance gaps that quietly cost you ready buyers—and where to actually spend your optimisation effort.

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