Give your brand a storefront that actually fits.
Custom theme development or deep customization that turns your brand direction into a responsive buying experience.
Custom Shopify development for brands & agencies
Build the Shopify experience your brand needs—without making your store harder to manage.
I design and develop custom Shopify storefronts, reusable sections, extensions, and integrations that fit how you sell—and stay easy for your team to update.
Engagements from $500
Direct & white-label
New & existing stores
Available for selected Shopify projects
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EVERYDAY ESSENTIALS
Made to fit
Made to fit
your rhythm.
Thoughtful essentials, made for the way you live.
Explore collection
featured-collection.liquid
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"merchant_editable": true,
"responsive": true,
"maintainable": true
{% endschema %}
"merchant_editable": true,
"responsive": true,
"maintainable": true
{% endschema %}
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Mobile layout
Independent e-commerce development for stores that need more than a theme install.
15+ projectsAcross stores, subscriptions & business websites
Shopify buildsThemes, sections, extensions & apps
Flexible inputSupplied UI or complete page direction
Two work modesDirect delivery or white-label
Work directly with the developer
One partner across the storefront, the functionality, and the handover.
I’m Mahmoud Gamal, an independent e-commerce developer specializing in Shopify, WooCommerce, custom apps, plugins, performance, and conversion-focused development. You work directly with the person reviewing the requirement and building the solution.
Does this sound familiar?
Your store has grown. The theme hasn’t kept up.
When every campaign needs developer help, new functionality means another app, and simple changes risk breaking the storefront, the setup has stopped supporting the way your business works.
Theme limitations
The store looks close—but never quite feels like the brand.
Generic layouts force your products and merchandising into the theme’s structure. Custom development gives the brand a storefront that fits the offer.
What changes for you
The Shopify development your store needs now—and can maintain later.
The goal is not more code or more apps. It is the right solution in the right layer: theme, section, extension, app, or integration.
Launch campaigns without waiting for a developer.
Reusable sections give your team control over landing pages, promotions, and merchandising while keeping the design consistent.
Add what your workflow actually needs.
Build focused storefront, checkout, or merchant functionality instead of forcing the wrong app into the store.
Remove friction from the path to purchase.
Improve product discovery, product pages, cart, checkout, and performance using practical evidence—not unsupported promises.
Selected work
Visual craft backed by careful implementation.
These are concept previews showing how real case studies will be presented. Replace them with approved screenshots, scope, role, and evidence before launch.
EVERYDAY / GOODS
Shop Story Bag
NEW COLLECTION
Better rituals.
Shop now
Better rituals.
Every day.
Shop now
Concept case study / Storefront
A brand-led storefront that stays easy to merchandise.
A flexible Shopify build concept designed around product storytelling, collection discovery, and reusable campaign sections.
Placeholder visual and copy—not a published client project.
STORE / APP
Overview Rules Settings
Concept case study / Custom function
When the right answer is more than a theme change.
A merchant-facing feature concept that turns custom business logic into a clear interface and manageable workflow.
Placeholder visual and copy—not a published client project.Choose your path
Where does your project sit?
You do not need to know the technical solution before you enquire. Start with the situation you are in.
Launching a new Shopify store
From supplied UI or a complete storefront direction through development, QA, and handover.
Scope a new store →Improving an existing theme
Restructure templates, build reusable sections, and remove the limitations holding the team back.
Discuss the theme →Adding custom functionality
Storefront or checkout extensions, app features, APIs, and integrations around a real workflow.
Explain the requirement →Fixing performance or friction
Audit and improve the experience across discovery, product, cart, and checkout.
Request an audit →Built with care
Built for launch day—and the changes that come after it.
Your store should be easy for customers to use, safe for your team to update, and reasonable for future developers to extend.
Protect the mobile experience
Layouts are reviewed across practical breakpoints, not simply resized at the end.
Make future changes easier
Clear structure, scoped changes, and a handover that does not lock you into one developer.
Give your team safe control
Useful settings let the team update the store without turning every component into a confusing panel.
Avoid unnecessary weight
Assets, scripts, apps, and layout decisions are considered throughout the build.
How it works
A clear path from your requirement to a confident release.
You know what is being built, what you need to review, and what happens next at every stage.
Store & requirements review
Review the current store, references, customer journey, limitations, goals, and the real business requirement.
Defined scope & quote
Confirm deliverables, responsibilities, assumptions, feedback rounds, estimated timeline, and price before development.
Development & review links
Build in controlled stages with preview links, focused feedback, and useful progress updates.
QA, handover & launch support
Test the agreed scope across practical breakpoints, document key controls, release, and complete the agreed support window.
For agencies
Your Shopify development partner behind the scenes.
I can work white-label from supplied UI, join an existing delivery team, or own the development scope while your agency keeps the client relationship.
Discuss a White-label Project
Quiet deliveryYour brand stays client-facing.
Clear handoffWork from Figma, briefs, or scoped requirements.
Team fitAsync updates and existing workflows.
ConfidentialityPublic sharing only with permission.
Client feedback
What it is like to work together.
Approved client feedback will show the problem, communication, delivery experience, and outcome—not generic praise.
“Approved client testimonial will be placed here before launch.”Client nameRole · Company
Can you customize an existing Shopify theme?
Yes. I can work within an existing theme when it is the right foundation, or recommend a deeper rebuild when repeated workarounds would create more cost and maintenance risk.
Do you work from Figma or create the UI too?
Both. I can implement supplied UI precisely, or shape the page and component direction when design support is part of the agreed scope.
Can you build Shopify checkout or storefront extensions?
Yes, depending on the requirement, store plan, and Shopify extension point available. The discovery step confirms the correct implementation layer.
Can you develop a custom Shopify app?
Yes. Custom app work is scoped separately around the merchant workflow, API requirements, hosting, permissions, and ongoing maintenance.
How long will the project take?
It depends on scope and feedback cycles. After reviewing the requirement, you receive a defined scope and estimated delivery window before work begins.
What does it cost?
Selected projects start from $500. New storefronts, complex extensions, and app development are quoted around the actual scope.
Will my team be able to edit the store?
Merchant control is part of the architecture. The aim is to expose useful settings without making the theme fragile or overwhelming to manage.
Do you offer support after launch?
A defined handover and support window can be included in the scope. Ongoing maintenance can also be discussed when the project needs it.
Can you work without disrupting the live store?
Yes. Development and review can be handled in a controlled theme or development environment, with the release planned after the agreed checks are complete.
Will I own the custom code after the project?
Project ownership, third-party dependencies, and any licensed components are made clear in the scope. Custom deliverables are handed over under the agreed project terms.
How are additional changes handled?
Anything outside the approved scope is identified before it is built. You can then approve it as an additional task or keep it for a later phase.
Start a conversation
Tell me what’s limiting your Shopify store.
Share your store, the problem, and what you want to achieve. I’ll review the details and let you know whether the project is a good fit and what the next practical step should be.
01
I review the project and its current setup.
02
You receive a fit and scope response.
03
If it fits, we confirm requirements, timeline, and quote.