DRFT: a Shopify storefront for streetwear

The challenge

DRFT needed an online storefront for its streetwear range. The project brought together the brand's visual presentation, collection browsing, and the practical decisions customers make when choosing clothing: product, size, and color.

I worked directly with DRFT and designed and built the store from the start. The implementation used an existing Shopify theme, which I customized with Liquid and JavaScript for the brand's storefront experience.

The approach

A homepage shaped around the clothing

I designed and customized the homepage to present DRFT's clothing and give visitors routes into the product range. Category navigation and featured products connect the brand introduction with browsing.

Product pages that support selection

My theme customizations included the product page and the presentation of sizes and colors. Those choices sit alongside the product imagery and information, giving customers the details they need to choose a variant.

Customization on an existing Shopify foundation

I used an existing theme as the foundation, then customized the relevant storefront sections using Liquid and JavaScript. The work covered the homepage, product pages, and the size/color experience while retaining Shopify's product and variant structure.

The artwork illustrates the project's themes. It uses conceptual garments and compositions rather than screenshots or photographs of DRFT merchandise.

My contribution

I worked directly with DRFT and delivered the store's design and implementation.

My scope included:

• Designing and building the Shopify storefront from the start.
• Adapting an existing theme for the store.
• Customizing the homepage and product pages with Liquid and JavaScript.
• Implementing the presentation of product sizes and colors.
• Delivering the store to the client and launching it.

The outcome

The store was delivered to DRFT, launched, and is operating at drft-egy.com.

The delivered work combines the brand's storefront design, homepage presentation, product pages, and size/color selection on Shopify.

Evidence policy: specific before/after metrics are published here only when they are verified and the client has approved their release. This site does not show invented numbers.